Job Title: Marketing Analyst
Job Location: Cumming, GA
Duties:
- Maintain online product catalog database with descriptions, specifications, and tagging to ensure pages are highly searchable by search terms and/or through filters. Set-up and manage online product catalog content for future eCommerce capabilities.
- Continually improve SEO results through keyword analysis, discovery, and expansion.
- Manage SEM/PPC campaigns for maximum results and ROI.
- Define and maintain email list segmentation and the scheduling and execution of email marketing programs for promotions, distributed blog posts, and lead nurturing workflows.
- Design and maintain the workflow, scheduling, and execution of social media publishing through our channels.
- Track and analyze inbound marketing performance metrics, website traffic sources, behavior, and conversions using web analytic tools.
Requirements:
- Master’s degree in Business Administration, Public Administration, or related fields;
- One year experience in all aspects of marketing and market research projects, including data sourcing, survey design, sampling, and analysis plans;
- One year experience in monitoring performance metrics for company marketing efforts on online platforms, and the maintenance of customer demographic and sales data;
- Knowledge of complex statistical concepts and data processing techniques; and
- Skills in using logic models, SWOT analyses, APGAR Models, multiple linear regression analysis, descriptive statistics analysis, and T-tests.
To Apply:
Send resume to HR, iSpring Water Systems, LLC, at 2480 Industrial Park Blvd, Cumming, GA 30041. Must refer to code #YWGA2023.